Roll back the decades with the unparalleled collection of vintage glasses from General Eyewear.

Photography and video by Paul Smith

Styling by Nicki Black

Hair by Maarit Niemela

Casting by Dean Goodman

Photo Assistant Petros Poyiatgi

Art direction by Rosie Smith

Hair Assistant Gordon Chapples

Video edited by Josh Bryant

Post production by Retouch Club

Studio Big Sky Studios

Models Sonny Round, Zhuo Chen, Chucho Ajene, Danny Gibbs, August Fogh and Jack Foulds

All glasses are from General Eyewear’s collection and all vintage clothing is from Nicki Black’s personal archive.